Author Archives: M. Gertz for Profoto Blog

Peter Belanger: Complicated Shoots for Hi-Tech Products

It’s no secret that product photography is a highly specialized field that requires a lot of technical knowledge, both for the shoot itself and for the post production. Hi-tech products, with their highly reflective surfaces and subtle textures, provide additional challenges. Watch, in the timelapse video above, as Peter Belanger tackles a shoot for the [...]

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Posted in behind the scenes, D4, Peter Belanger, post production, product photography, video | Comments Off

From Bland to BAM Using a Single Light Source

Think you can’t take great portraits with just a single, unmodified light source? Think again! Mark Wallace, for AdoramaTV, uses a Profoto D1 500 and some tricks involving a mirror to transform a bland, unflattering portrait into one with depth and pizazz. Unlike a magician, though, Mark’s happy to reveal his secrets. Watch the video [...]

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Posted in AdoramaTV, D1, mark wallace, video, Videos | Comments Off

Part Breaking Bad, Part Ansel Adams, All James Weber

© James Weber If you’ve been keeping up with Ian Ruhter’s Silver & Light series, you’ll definitely want to check out James Weber. Like Ian, James is using Profoto’s powerful strobes as a way to rejuvenate the wet plate collodion process. “Wet plate collodion is a chemical process as much as it is a photographic [...]

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Posted in Acute/D4 Twin, James Weber, portrait photography, pro-7a, Wet Plate Collodion | Comments Off

Erik Isakson Mixes Sports, Water, and Flash

Erik Isakson is a sports lifestyle photographer working out of southern California. Along with filmmaker Jason Maughan, he recently produced this behind-the-scenes video of a shoot he did with athletes and dramatic splashes of water. For the shoot, he … Continue reading

Posted in behind the scenes, erik isakson, Pro-8a, sports photography, video, Videos | Comments Off

Be a Part of Matthew Jordan Smith’s Future Presidents

“If you had the chance, the opportunity, to inspire a future American president, would you?” This is the question photographer and Profoto Master, Matthew Jordan Smith is asking in his new project Future Presidents. Future Presidents is all about inspiring young children and their parents to dream big. His goal is to travel to all [...]

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Posted in Magnum Reflector, matthew jordan smith, news, pro-7b | Comments Off

Peter Dawson on Outdoor Automotive Photography

Shooting outdoors always has its challenges, and when you’re shooting an ad for a car, the art director has locked down your camera, and you can’t move the car, you’ve got more than a few challenges to overcome. Peter Dawson, though, is up to the task and he reveals some of his techniques in this [...]

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Posted in automotive photography, commercial photography, peter dawson, pro-7b, Shutterbug, softlight reflector | Comments Off

Discount Code for Look Fabulous Tour!

Profoto is proud to be one of the sponsors behind the 2013 Look Fabulous Tour. Taking place place between March 17th and May 29th across 33 cities, the tour features a seminar and masterclass from two lighting experts. The Look Fabulous Tour featuring Lindsay Adler & Lou Freeman will teach every essential concept necessary to [...]

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Posted in education, lindsay adler, look fabulous tour, lou freeman, seminar | Comments Off

6 Looks in 1 Setup: Understanding Zones with Air Remote

Mark Wallace walks you through using zones, or groups, wirelessly in this video from AdoramaTV. Mark sets up six Profoto D1 lights: a White Softlight Reflector as the key, a 2×3’ Softbox for fill, two kicker lights aimed into V-flats to highlight the model’s cheeks, and two different background lights — one with a 5 Degree [...]

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Posted in AdoramaTV, Air Remote, D1, mark wallace, Softbox, softlight reflector, video, Videos, Zoom Reflector | Comments Off

Using a Grid for Portrait Photography

Soft, even light is all well and good, but sometimes you need some extra punch. Mark Wallace of AdoramaTV presents this tutorial, showing you how to use a grid to make portraits pop. He uses a Profoto D1 Air with a 5 degree grid as his key light, which highlights the model’s face. A 4×6 Softbox is [...]

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Posted in Adorama, D1, grid, mark wallace, portrait photography, Softbox, video | Comments Off

Gina LeVay’s Punk Portraits

© Gina LeVay The legendary New York punk club, CBGB, may have closed, but they still run an annual music festival with 700 performers, playing in over 150 venues in NYC. Photographer Gina LeVay got the gig, photographing music legends such as Krist Novoselic (Nirvana) and Duff McKagan (Guns n’ Roses) to promote the festival. [...]

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Posted in commercial photography, D1, gina levay, Softbox Octa, softlight reflector | Comments Off